Tag: repositioning
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Dropping ‘Climate’ From Our Tagline
Soon after we started vollehalle, the show’s tagline became ‘the climate show that provides courage’ (sounds excessively clumsy in English, but it’s a decent slogan in German). By the time 2019 rolled around, we fit right in. The Fridays for Future movement was getting plenty of attention. Greta had become a star. Everyone was looking…