Tag: repositioning

  • Dropping ‘Climate’ From Our Tagline

    Dropping ‘Climate’ From Our Tagline

    Soon after we started vollehalle, the show’s tagline became ‘the climate show that provides courage’ (sounds excessively clumsy in English, but it’s a decent slogan in German). By the time 2019 rolled around, we fit right in. The Fridays for Future movement was getting plenty of attention. Greta had become a star. Everyone was looking…