I have been paying attention to the political leanings of those who operate social networks for a while. That is why I left Facebook something like two years ago, or maybe more. I don’t remember when I signed off exactly. And I left Twitter when Elon Musk bought it — a social network of this importance as the plaything of an insane billionaire? A sad day — I had always liked Twitter. But no. Thanks, but no thanks.
I never really liked Instagram. When Facebook bought it, I decided outright that I was never going to have an account.
And yet now I do … well, sort of. My old friend and former colleague Juan joined me to help market our documentary feature film ‘Purpose’. He convinced me that Instagram is a platform that can do a lot of good for our marketing efforts for the film. If we use it smartly, it can help increase our visibility. And it can connect us with the right people who might be both interested in watching and helping promote the film.
So now, we have an account on Instagram for the film: https://www.instagram.com/purpose.documentary/
But to be sure, Juan runs it. I prepare most of the visuals, clips and other things that we’ll post. And then he uploads them. So I now have an Instagram account — without having an Instagram account.
There is a German saying: “Wasch mich, aber mach mich nicht nass.” It translates to something like:
Wash me, but don’t get me wet.
You say it to someone who wants to get a benefit out of a certain activity but isn’t ready to accept the downsides of said activity.
I guess that’s kind of my stance when it comes to Instagram.